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In Saudi Arabia, early childhood care and education services are expanding under Vision 2030, yet language development remains underemphasized. Faseeh, a social initiative, addresses this gap through a 15-month program targeting infants and toddlers. Key initiatives include awareness campaigns, practitioner training, free screening, and intervention services, and policy-informing research. This paper focuses on two pivotal programs leveraging technology and social media. The first, an awareness and training program, disseminates monthly lectures, articles, and videos tailored for families and provides online training for practitioners. Over 700 practitioners have been trained, and social media posts have reached over 6 million views. Secondly, an early screening and intervention program delivered via a digital app offers free assessments and virtual therapy for language disorders. Over 12,000 families have been reached, with 72% showing signs of disorders and 1100 children enrolled in intervention. A follow-up survey with 115 families showed significant language gains. Faseeh, primarily discovered through social media (89%), addresses barriers to accessing services and supports families on their language development journey. The initiative showcases sustainable technology's role in enhancing language development and serves as a model for interdisciplinary sustainability and technology studies.

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Faseeh Initiative: Redefining Early Language Development, Technology, and Sustainability for Lasting Change in Saudi Arabia

  • 会议论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年

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  • Fahad Alnemary,
  • Haifa Alroqi,
  • Nahla Dashash,
  • Wael Aldakroury,
  • Yara Aljahlan,
  • Aaal Almohammadi,
  • Nada Faquih,
  • Roaa Alsulaiman,
  • Khadeejah Alaslani,
  • Dania Madani,
  • Yaser Al Sabi,
  • Aalya Albeeshi,
  • Abdullah Murad

摘要

In Saudi Arabia, early childhood care and education services are expanding under Vision 2030, yet language development remains underemphasized. Faseeh, a social initiative, addresses this gap through a 15-month program targeting infants and toddlers. Key initiatives include awareness campaigns, practitioner training, free screening, and intervention services, and policy-informing research. This paper focuses on two pivotal programs leveraging technology and social media. The first, an awareness and training program, disseminates monthly lectures, articles, and videos tailored for families and provides online training for practitioners. Over 700 practitioners have been trained, and social media posts have reached over 6 million views. Secondly, an early screening and intervention program delivered via a digital app offers free assessments and virtual therapy for language disorders. Over 12,000 families have been reached, with 72% showing signs of disorders and 1100 children enrolled in intervention. A follow-up survey with 115 families showed significant language gains. Faseeh, primarily discovered through social media (89%), addresses barriers to accessing services and supports families on their language development journey. The initiative showcases sustainable technology's role in enhancing language development and serves as a model for interdisciplinary sustainability and technology studies.