“So what do you think our next step should be?” asked Ng Gim Choo, the founder and managing director of EtonHouse International Education Group (hereinafter “EtonHouse”), at an executive meeting in March 2020. The executives in attendance fell silent, pondering which strategy to take during the coronavirus (COVID–19) pandemic.

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Navigating EtonHouse Through Crises: The Paradoxical Leadership of Ng Gim Choo

  • Wang Hong,
  • Dominique Turpin

摘要

“So what do you think our next step should be?” asked Ng Gim Choo, the founder and managing director of EtonHouse International Education Group (hereinafter “EtonHouse”), at an executive meeting in March 2020. The executives in attendance fell silent, pondering which strategy to take during the coronavirus (COVID–19) pandemic.