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Syeda Maseeha Qumer of ICFAI Business School developed this case. The case aims to provide the basis for classroom discussion rather than illustrate effective or ineffective handling of a management situation. This case was the Best Case Award of 2021 Global Contest for the Best China-Focused Cases.

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SHEIN: Redefining Global Fast Fashion

  • 章节

  • 发表日期：

    2025年

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  • Wang Hong,
  • Dominique Turpin

摘要

Syeda Maseeha Qumer of ICFAI Business School developed this case. The case aims to provide the basis for classroom discussion rather than illustrate effective or ineffective handling of a management situation. This case was the Best Case Award of 2021 Global Contest for the Best China-Focused Cases.