Scholarlink

KFC was the first Western fast-food chain in China, entering in 1987 with its first restaurant in Beijing. Since then, KFC had seen remarkable success in the country and the Chinese market had grown to become one of the most important for Yum! Brands.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

KFC China: Building Competitive Advantages Through Digitalization

  • 章节

  • 发表日期：

    2025年

查看全文
  • Wang Hong,
  • Dominique Turpin

摘要

KFC was the first Western fast-food chain in China, entering in 1987 with its first restaurant in Beijing. Since then, KFC had seen remarkable success in the country and the Chinese market had grown to become one of the most important for Yum! Brands.