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After more than ten years of development, two giants—Alibaba, the world’s largest online marketplace operator, and JD.com (JD), China’s largest online direct sales operator—towered over China’s e-commerce industry.

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Alibaba versus JD.Com: Strategies, Business Models, and Financial Statements

  • 章节

  • 发表日期：

    2025年

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  • Wang Hong,
  • Dominique Turpin

摘要

After more than ten years of development, two giants—Alibaba, the world’s largest online marketplace operator, and JD.com (JD), China’s largest online direct sales operator—towered over China’s e-commerce industry.