FIFA World Cup Qatar 2022: Exploring Volunteer Recruitment in Mega Events
摘要
The case study examines Nabeel Yahia’s role in revolutionizing volunteer recruitment and management for the FIFA World Cup Qatar 2022. As a renowned academic transitioning to event management, Nabeel spearheaded the development of research-based strategies and training programs to enhance the volunteer experience. The case highlights implementing the e-portal recruitment system and e-learning programs and integrating local and international volunteers. It showcases the planning and execution of recruiting and training 20,000 volunteers from diverse backgrounds. The approach utilized proved effective in volunteer selection, role-specific training, and integrating various aspects of the World Cup. The case also underscores the impact of volunteer recruitment strategies, paving the way for future advancements in event management and community engagement beyond the FIFA World Cup Qatar 2022.