The current study focuses on the experimental investigation of turbulent flow characteristics at the center of the bend apex in an asymmetric alluvial sinuous channel with rigid bank and mobile sand bed. The experiments are conducted on River Tray at the Advanced Hydraulic Laboratory (AHL) of Sardar Vallabhbhai National Institute of Technology, Surat. The length and breadth of the model are 10.8 m and 0.8 m, respectively, with 1 in 1000 bed slope. The streamwise and lateral averaged velocity, and turbulent parameters are analyzed at the center of the bend. The 3D velocity was measured with an Acoustic Doppler Vectrino Profiler (ADVP). Streamwise velocity is found to be highest at the center of the flow depth (z/h = 0.385) for a discharge of 0.016 m3/s. The lateral velocity shows a discontinuous trend with negative values near the bed and positive values near the water surface. The presence of helical flow at the bend is shown by the RSS, which displays a positive triangular distribution close to the bed and a negative value close to the water surface. The streamwise velocity variation at the bend is dominant, as evidenced by the increased turbulent intensity in the streamwise direction when compared to the lateral and vertical directions. In an asymmetric alluvial sinuous channel, the value of turbulent kinetic energy indicates a decrease in turbulence in the bend’s center.