Consumer Perceptions of Food Safety in Africa: A Multinational Study on Knowledge, Attitudes, and Practices

Food safety has been a longstanding challenge, leading local governments, and international agencies to implement various policies to ensure food reaches consumers safely. To develop effective interventions that improve food safety in both formal and informal markets, it is essential to understand the rationales, mindsets, beliefs, and practices that influence consumer decisions. Such interventions should empower consumers to demand safer food. However, there is a notable gap in our understanding of consumer perceptions regarding food safety, which limits the effectiveness of these strategies. This chapter presents findings from a comprehensive study across multiple African countries, including Nigeria, Ghana, Zambia, Egypt, Malawi, Mozambique, Kenya, Cameroon, Gambia, South Africa, and Benin. By incorporating a diverse sample from these nations, the study captures the cultural, economic, and demographic variations within the continent, offering a holistic view of the factors shaping consumer attitudes towards food safety. The research investigates knowledge levels, prevailing attitudes, and common practices related to food safety among consumers. This multinational approach provides valuable insights into food safety perceptions in Africa, highlighting both commonalities and regional differences. The findings aim to inform policymakers, health professionals, and stakeholders involved in food safety initiatives to address the unique challenges and opportunities within African food systems.