Consumer Perception of Plant-Based Milk and Dairy Products

The drive of meeting the net zero strategy by the global communities has been driving the food industries to be innovative by capitalising on the techno-functions of proteins isolated from plants. Novel milk and dairy protein alternatives have been designed to resolve issues with water and land usage, greenhouse gas emissions and biodiversity loss which are impacting the environment. Consumers have been reported to be consciously considering health, safety, the natural environment, cost, and food security when making their dietary choices. The shift of consumers to plant-based alternative proteins, particularly milk and dairy substitutes, as opposed to animal-sourced foods in their diets, is a global phenomenon with significant implications for the food industry. This growing popularity of plant-based alternatives has prompted a need for comprehensive understanding of their potential impact on health, consumer choices, and market trends. The chapter aims to compare these novel foods with conventional dairy milk and milk products, focusing on their safety, regulation, nutrition, ethics, sustainability, and consumer perception worldwide. By examining the various aspects of these products, this chapter seeks to provide valuable insights for industry professional regulators and consumers.