Development of Agritourism Business in Emerging Economies

Developing world markets are increasingly open and standardized, aligning agricultural food products with international tastes and requirements for quality, packaging, safety, and social or environmental characteristics. Large companies now dominate sales channels, demanding high performance from their value chains. This shift towards industrialized agricultural systems in developing countries presents challenges for small and medium-sized farmers, who struggle with market access and competitiveness. Traditional standards often fall short, impacting profitability and sustainability. This review explores agritourism as a strategy to bolster agricultural economic development. It highlights challenges faced by agritourism operators, development drivers, and the nature of agritourism activities that enhance agricultural viability. Recommendations include improving workforce quality, ensuring credit availability, managing agritourism development, connecting stakeholders, and minimizing societal impacts through innovation, promoting sustainable agritourism.