This chapter proposes a reflection on the cognitive process used by designers when building a solution during design activities. The assumption is that diversity in cognition is critical to the design process. As a result, multisensory, or multimodal experiences should be incorporated into design teams more so than interdisciplinary ones. These claims are founded on a body of research that describes how designers solve problems and how our minds interpret the outside environment via sensory perception. It is important to consider the cognitive requirements of multisensory experiences in the conceptual phase of design. It is a challenge to move forward the knowledge in the design field by including people with diverse cognitive perspectives not to test a solution, but during the design process that creates an entire new system. The only way to achieve that is to embrace diversity in design schools together with the way design education is delivered.

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Cognitive Diversity as the New Frontier of Design Process

  • Bruna Tavares Leite,
  • Ligia Pamela Godoy,
  • Caio Souza da Silva,
  • Patrícia Pereira,
  • Petter Krus,
  • Luciana Pereira

摘要

This chapter proposes a reflection on the cognitive process used by designers when building a solution during design activities. The assumption is that diversity in cognition is critical to the design process. As a result, multisensory, or multimodal experiences should be incorporated into design teams more so than interdisciplinary ones. These claims are founded on a body of research that describes how designers solve problems and how our minds interpret the outside environment via sensory perception. It is important to consider the cognitive requirements of multisensory experiences in the conceptual phase of design. It is a challenge to move forward the knowledge in the design field by including people with diverse cognitive perspectives not to test a solution, but during the design process that creates an entire new system. The only way to achieve that is to embrace diversity in design schools together with the way design education is delivered.