Amphibians have attracted researchers in view of unique ecological traits, particularly their biphasic development characterised by a metamorphic phase involving drastic behavioural and physiological transformations. However, what renders them especially intriguing is their personality, which is intricately linked to various life history aspects that facilitate their survival and reproductive success. Being anmniotes, amphibians exhibit a parallel evolution to the higher taxa following their divergence approximately 365 million years ago. While their brain retains a primitive structure, it also has the standard major brain areas and basic connectional patterns of the forebrain found in all amniotes, that is, reptiles, birds and mammals. This connection underscores the importance of amphibians as a model for understanding the evolutionary origins and adaptations of cognitive skills and complex behaviours in higher vertebrates. Considering the unique life history and the evolutionary significance of amphibians, this chapter explores the impact of personality on essential aspects, such as disease resistance, dispersal and mating which eventually impacts their survival. The chapter also encourages the integration of animal personality and behaviour into conservation strategies. By focusing on the specific needs and behaviours of amphibians, rather than adopting an anthropocentric approach, conservation efforts can become more tailored and effective, ultimately enhancing the survival of these vulnerable species.