Market-Driven Innovative Horticultural Products

The market is always open to receiving new and creative products. To be competitive in the rapidly expanding food market, producers must develop novel goods with distinctive flavors, textures, and shapes. The choice of ingredients is essential because it can either avert or encourage potential issues with the final product. Product development is an art in which it is crucial to comprehend the function of each component and the science underlying how process variables affect finished goods. One, a few, or numerous changes based on food science concepts could improve the product market in the end. Innovation is meaningless if it has no commercial application. The dynamics of a product can be greatly impacted by the addition, substitution, or removal of any element at a minute level. For this reason, the chain of product creation includes the selection of ingredients, additives, unit activities, process duration, endpoint determination, packaging, and storage. For innovation to be guaranteed buyers, it must be economically viable. This chapter discusses several viable, creative concepts and products based on horticultural produce. India has a large population and is a prospective market; thus, there is a great deal of room for creative items in the Indian market.