Determinants of Supply Chain Digitization and Scalability in the Grocery Wholesaler Sector

To adapt to the changing wholesale industry, many companies are adopting the modern marketing model of agile development. It is a key component in the streamlining of internet networks and is characterized as a notion to further drive growth and build value structures by linking the real and virtual worlds, making it an attractive option in today’s cutthroat business climate. Modern technology, machine-to-machine connectivity and supply chain coordination based on two-way communication (also known as “digital production”) are the subjects of this research. This current innovation, known as the Internet of Things, is sometimes referred to as the fourth technological revolution. The research used a quantitative approach, collecting data from a sample of 378 out of a possible 830 managers in food wholesale companies. Structural equation modelling and the statistical programmed SmartPLS were used to test the assumptions. The values of the coefficient of determination (r2) for wholesale scalability (0.493) and supply chain digitalization (0.595) support the hypotheses.