Paper Research on Mobile Phone Brand Image Design Based on Sensory Marketing Theory–Taking Apple as an Example

With the increasing competition in the market and the development of science and technology, the brand image design of mobile phones occupies a key position in the mobile phone industry. This paper analyses the role of sensory marketing on the development of brand image of major mobile phone brands, especially Apple, by analysing the sensory elements of vision, hearing, touch and taste. Through literature review and case studies, the text analyses how sensory elements interact with consumers’ emotional perceptions and enhance brand awareness and purchase decisions. This study adopts a combination of qualitative and quantitative aspects of analysis, including questionnaire survey, in-depth interviews, Spss reliability analysis, to prove the point of view through the collection and validation of data. The results show that sensory marketing plays an important role in the image development of mobile phone brands, especially the Apple brand. This study provides a new perspective for understanding the application of sensory marketing to user experience and modern brand management, and provides reference for the sensory marketing strategy of mobile phone brands.