Exploring Shopping Opportunities and Elevating Customer Experiences Through AI-Powered E-Commerce Strategies

This research explores the efficacy of clustering algorithms in enhancing customer experiences within the e-commerce landscape. Through experiment trials utilizing K-means and DBSCAN clustering techniques, valuable insights have been gleaned. The trials yielded silhouette scores ranging from 0.55 to 0.72, indicating moderate to good clustering quality across different experiments. In K-means clustering, the number of clusters varied from 3 to 6, with inertia values spanning approximately 722.4–1456.8. Conversely, DBSCAN clustering resulted in varying cluster numbers, ranging from 2 to 4, contingent on the combinations of epsilon and min_samples values explored. These findings underscore the significance of judiciously selecting clustering algorithms and parameter settings to achieve meaningful segmentation of e-commerce data. Effective utilization of clustering algorithms empowers businesses to discern valuable insights into customer behavior, preferences, and patterns. Consequently, businesses can tailor their strategies to deliver personalized experiences, targeted marketing campaigns, and optimized product recommendations. This research propels the exploration of additional clustering techniques and parameter refinements for enhanced clustering performance in e-commerce applications.