The purpose of this chapter is to explore the potential of community-based agritourism in Brunei Darussalam. Agritourism is developing across Southeast Asia as an important form of tourism. However, it is not integrated into Brunei’s national tourism framework as in other Association of Southeast Asian Nations (ASEAN) member states where there are designated areas for agritourism to be developed and assistance for the local farming community. This study applies a strengths, weaknesses, opportunities and threats (SWOT) analysis to leverage the strengths and opportunities, rectify the weaknesses and overcome the threats of community-based agritourism in Brunei. A total of 23 respondents—volunteers, government officials and farm owners from three small farms in remote villages—were interviewed. This study reveals that community-based agritourism has led to positive impacts in four main facets—economic, environmental, sociocultural and educational—all of which greatly benefit farm owners, villagers, farmers and local youth. Although agritourism farms struggle from internal and external disadvantages such as funding deficiencies and small-scale production, those problems can be eased with more support from public and relevant organisations to secure the operations of farms. Grassroots initiatives can achieve state-wide significance if incorporated into the nation-building strategy as supporting a growing sector.

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Exploring the Potential of Community-based Agritourism in Brunei Darussalam

  • Wei Lee Chin,
  • Siti Fatimahwati Pehin Dato Musa

摘要

The purpose of this chapter is to explore the potential of community-based agritourism in Brunei Darussalam. Agritourism is developing across Southeast Asia as an important form of tourism. However, it is not integrated into Brunei’s national tourism framework as in other Association of Southeast Asian Nations (ASEAN) member states where there are designated areas for agritourism to be developed and assistance for the local farming community. This study applies a strengths, weaknesses, opportunities and threats (SWOT) analysis to leverage the strengths and opportunities, rectify the weaknesses and overcome the threats of community-based agritourism in Brunei. A total of 23 respondents—volunteers, government officials and farm owners from three small farms in remote villages—were interviewed. This study reveals that community-based agritourism has led to positive impacts in four main facets—economic, environmental, sociocultural and educational—all of which greatly benefit farm owners, villagers, farmers and local youth. Although agritourism farms struggle from internal and external disadvantages such as funding deficiencies and small-scale production, those problems can be eased with more support from public and relevant organisations to secure the operations of farms. Grassroots initiatives can achieve state-wide significance if incorporated into the nation-building strategy as supporting a growing sector.