Tourist Delight in Smart City: Unveiling the Impact of Smart Tourism Technologies on Satisfaction

In today’s modern era, smart technology significantly influences the tourism sector. The rise of smart tourism technology has revolutionized the industry by effectively blending tourist resources with cutting-edge information technologies. This integration enables the provision of meaningful and timely data, fostering interconnectivity among various stakeholders in the tourism sector. The adoption of smart technologies in tourism destinations has become a prominent trend, aiming to enhance tourists’ experiences and elevate their satisfaction levels. This study, conducted in the smart city of Itanagar in Arunachal Pradesh, India, aimed to investigate the influence of smart tourism technologies on tourist satisfaction. Data were collected from 200 domestic tourists through a structured questionnaire, and the analysis was done employing structural equation modeling (SEM) to check the relationships and to test the proposed hypotheses. The results revealed that the attributes of smart tourism technologies exert a significant impact on both tourist satisfaction and revisit intention. The study provides empirical evidence supporting the crucial role of smart tourism technologies and their contribution to creating memorable tourism experiences. The results highlight the importance of these technologies in elevating both tourist satisfaction and loyalty to the destinations. This research contributes to the growing body of knowledge on the significance of smart technologies in the tourism industry and their positive effects on the overall tourist experience.