Next Generation of Hair Care Products: Innovations for Safe and Healthy Consumer Choices

In recent times, there is an increasing demand of hair care products or cosmetics for the maintenance and styling of hair and treatment of hair-related problems. Hair care and styling products have taken the market by storm. These products are often considered as the luxury of a common man and are significantly related to health and beauty of a person. Although there are a variety of chemical-based products available in the market, they cause adverse effects and damage to the health as well the environment. The industry is evolving toward innovations for safe and healthy alternatives to these chemical-based products. The present chapter outlines some of the traditionally used hair care products and the new bio-based ingredients of microbial and plant origin which are safe for both human health and environment during their entire life cycle. The growing awareness and availability of bio-based products have led to a significant shift in consumer choice toward green cosmetics. The development of such innovation-backed ecologically friendly products is the need of the hour to work toward achieving sustainable goals at the global level through involvement of the masses.