The study delves into applying gestalt theory in visual brand identities, specifically Indian letterform and monogram logos. By categorizing these logos based on high, medium and low gestalt traits, the research aimed to explore how these traits influence consumer perception of the logos’ intended meanings. Using a quantitative approach, ten logos were evaluated and through a questionnaire, consumers’ interpretations of the logos were collected. The findings highlighted that logos with higher gestalt traits were more communicative and better conveyed their intended meanings compared to those with fewer gestalt traits. This underscores the significance of gestalt principles in designing effective and communicative visual brand identities.