Consumer Behaviour: A Cross-Country Perspective

The study aims to provide a comprehensive examination of consumer behaviour in the textile and garment industries, providing insights into the factors that shape consumer preferences and purchase decisions. Numerous elements, including social, cultural, and economic factors as well as technology, sustainability, and branding, have an impact on consumer behaviour in the textile and apparel sector. To effectively meet the demands and preferences of customers, organizations must have a thorough understanding of these elements. Key findings indicate that cultural influences, economic constraints, technological advancements, and sustainability concerns play significant roles in shaping consumer behaviour within the industry. Offering useful study data that encourages more studies in the area of consumer behaviour is the intention.