In recent years, social media has developed significantly, and many studies have been conducted on the effectiveness of advertising using social media. It has also been reported that in Japan, the types of media used differ depending on the age group. In this study, we used consumers belonging to several types of household structures as agents, and constructed an agent-based model that has four stages of consumer consciousness. Using the constructed model simulator, we evaluated social media and television advertising on a household basis. As a result, by changing the conditions, we were able to obtain results that show that differences in household composition lead to changes in advertising effectiveness. In addition, we were able to confirm that advertising effectiveness changes by changing the presence or absence of network effects in information exchange within households and the advertising effectiveness of social media and television.