Unleashing the Power of Animation Movies on Sustainable Tourism: A Case Study on “Moana”

The case study explores the possibilities of implementing the socio-cultural, environmental representation and authenticity of the indigenous community depicted in the movie Moana in real life, thus embracing cultural heritage and identity using a sustainable model of developing tourism. This case study also aims to understand how animation movies like Moana will reflect the causes of climate change and may motivate tourists to choose their destination. Walt Disney Animation Studios’ 2016 film “Moana,” which had stunning animation and inspiring themes, captured the attention of viewers worldwide. This case study examines the different factors that led to the movie’s popularity and its profound effect on spectators, especially regarding indigenous community identity, ecocentrism, and effects of climate because of human intervention. The case explains the movie from different dimensions: culture and heritage, power of determination and hard work, eco-friendly initiatives, climate change, sustainability lessons, and destination choice. With direction by Ron Clements and John Musker, the motion picture “Moana” depicts the tale of Moana Waialiki, a young Polynesian girl who sets out on a dangerous journey to save her people and find her true identity. The movie displays the rich cultural legacy of the Pacific Islands and is inspired by Polynesian folklore. In this case, we would like to emphasize the value of self-discovery, personal development, and the strength of embracing one’s uniqueness.