Revitalizing a Traditional Heritage Hotel for Modern Tourism in Asia Pacific Using Influencer Marketing

The case study explores the transformative journey of “Heritage Haven Hotel,” a traditional heritage hotel located in the culturally rich city of Jaipur in the Asia Pacific region. With its historical significance and authentic cultural experiences, the hotel faced challenges in attracting modern tourists, particularly the younger generation seeking personalized and immersive experiences. The case's protagonist is Mukesh Tiwari, a manager whose management team plays a central role in driving the influencer marketing initiative. The hotel showcases its cultural heritage, authenticity, and unique offerings through influencer-generated content while strategically collaborating with influencers for themed events to enhance its presence and engagement in the Asia Pacific market. Using this fictional narrative, the case study evaluates the success of influencer marketing campaigns concerning traditional heritage hotels in India. The case study provides insights into how influencer marketing can be used effectively in the tourism and hospitality industry and the role of user-generated content in building brand awareness and attracting more customers. The study also highlights the importance of partnership management and how it can help hotels build lasting relationships with influencers and other stakeholders.