Reputation Risk: Does an Increase in Reputation Risks Damage the Reputation of Risk Management?

Intangible values such as reputation can create a strong perception on the public as much as material values. Various factors, be it internal or external, that can destroy reputation or cause loss of reputation are perceived as risks to reputation. Reputation risk, expressed as expectation gap, also indicates the effectiveness of risk management. After all, risk management effectiveness is related to our capacity to deal with reputation risks. In the context of reputation management, everything that has an impact on corporate reputation is perceived as a reputation risk. But can this lead to risk management of everything under reputation management and failure to manage anything? In this context, the aim of this study is to find an answer to the question, “Does the reputation of risk management decrease as the risks of reputation increase?” All in all, the perception, identification, definition, assessment, and effective management of risks to reputation will reveal the effectiveness of risk management. However, it should be noted that the approach of risk management of everything will lead to risk management of nothing.