The rapid expansion of human activities, particularly after industrialization, created significant environmental and social challenges. Depletion of natural resource, climate change, population growth, and unsustainable consumption practices have all resulted in significant environmental damage around the world. The rising environmental impacts are due to excessive water usage in textile manufacturing, contamination from processing chemicals, and the amount of waste generated during disposal. In a world where social and environmental issues are becoming increasingly important, the fashion industry is in dire need to lessen and monitor its environmental and social impact. Amidst several innovative approaches to contribute to sustainable growth, many apparel manufacturers and designers are now providing clothing options labelled green textiles to consumers. Green clothing is also being produced to reduce the waste of natural resources like water, plants, energy, and land. Furthermore, Indians are becoming more interested in green or organic clothing brands which will most likely contribute to the apparel sector’s revenues. The current study reviews the concept of green apparel, consumers’ awareness of green fashion, the drivers that impact their purchase decision and choices, and the common dilemma of consumers’ preferences for green products. It will emphasize the importance of understanding barriers to more sustainable production and consumption systems. Consumers can be educated about environmentally friendly attributes and benefits, resulting in a favorable understanding of green apparel benefits and value. Thus, the proposed work would lead to policy making as retailers and manufacturers can benefit through more focused strategies for environmental safety to reduce non-green branded products while educating their consumers about green apparel.