Crystal Lake Fisheries—V

Established in the late nineties as the first commercial operations using cage fish farming on the Volta Lake, Lakeside fisheries had grown to be the largest commercial fish farm in Ghana by 2012. Commercial fish farming had grown in Ghana with appropriate domestic policies and technical and financial support from international donor agencies. Patricia, the CEO, was concerned about how the aquaculture market would evolve in Ghana. She needed to assess various aspects of the market to see if her business model was appropriate to meet the requirements of the changing market: how could she evaluate the competitive forces and should she venture into new value-added activities in the fisheries sector? The case has information on the sector in Ghana, the competition she faces, the global aquaculture market, and environmental issues associated with the industry. The case exposes the students/entrepreneurs to the technique of analysing industry attractiveness using Porter’s five forces framework and the PESTLE analysis.