Akshayakalpa

A veterinary professional, who offered artificial insemination services to dairy farmers during his long career with a large NGO, notices that the average small dairy producer in India does not get all the services they need in a coordinated way to profit from the breed improvements they make. They needed to reach out to multiple suppliers—such as dairy cooperatives, private dairies, the department of animal husbandry, animal brokers and feed suppliers—for the services they need. He teamed up with other technocrats to build a superior value chain to deliver wholesome milk to discerning urban consumers, offering all the needed services to dairy farmers that work with them. They require them to produce milk under ideal conditions, including cultivating the grass needed and using milk machines. They were able to sell the milk at a premium, but they wonder how they should reward their suppliers. The case provides a context for discussing significantly upgrading technologies and profit sharing along a value chain.