Bar Brothers’ Fishery in India
摘要
Two poorly resourced brothers, one a college student and the other a school dropout, decide to venture into producing fish in ponds, after learning about inland fishery in a training offered by a producers’ association. They did not have the capital to invest, but a friend, who had urged them to attend the training, offered to let them use a pond he had leased for the same purpose and pay him only at the end of the year. Selling some of the few-weeks-old fingerlings to generate the working capital for the rest of the year, they finish the cycle and turn a decent profit. They expand their operations, moving to remote areas to lease ponds at lower costs but realize that they were trading off profits by doing so because of difficulties managing distant operations. They contemplate their future without ponds of their own, as competition pushes up pond leasing costs. A case to discuss entry costs and challenges in growing.