Megha Farms

A large Indian family-managed poultry business invests in a modern mechanized unit to set itself apart from the low-margin, labour-intensive operations that characterize a majority of poultry farms. The upgraded technology, along with scaled up operations, made their operations more efficient—by reducing feed wastage, improving hygiene to reduce the risks of diseases, and using space more efficiently—and helped them produce better products. Although the government offered incentives for poultry units to mechanize, the investors could not rely on them because of the way they are delivered. Upgrading their technologies also required them to innovate at every stage because the technologies appropriate for their operations were not available off the shelf. Domestic suppliers had not advanced adequately because of the limited demand they faced; the technologies that they could source from other countries required them to make leaps that were not necessary. A case to consider strategies to source technologies and challenges in upgrading techproposed to be constructed are onenologies to become competitive.