Marketing and AI-Based Image Generation: A Responsible AI Perspective

Exploring the ethical challenges in AI-based image generation for marketing, this study identifies critical concerns such as data bias, privacy risks, and potential job displacement. It advocates for responsible AI use through unbiased algorithms, ethical data practices, and transparent communication. Offering practical guidelines for marketers and AI practitioners, the paper emphasizes the need for a balanced approach that aligns technological innovation with ethical standards and societal values.