A Study of Digital Nomad Culture and Local Social Practices–Based on Fieldwork Research in a Certain Area of Southwest China

With the rapid development of globalization and digital technology, the group of digital nomads has gradually grown in China. China's digital nomads try to get rid of the expectations of traditional society and construct their own life philosophy in terms of identity, overall autonomy, and social interaction. Their social practice can be regarded as a large-scale life experiment. Carriers such as social media have nurtured and strengthened the identity and collective sense of belonging of digital nomads. They deconstruct traditional work concepts, adhere to the concept of “new workism”, and pursue work-life balance. On the one hand, the geographical arbitrage of digital nomads can promote rural revitalization, but on the other hand, it also risks transforming the traditional rural ecology.