Customer/Patient Service Orientation: Nurturing Service Competencies in Healthcare Systems

Adapting to environmental changes in healthcare requires a well-trained workforce with a strong service orientation and the necessary competencies. This chapter delves into the transformations in customer service orientation and patient-centered care within the healthcare system at macro, meso, and micro levels. It outlines essential educational practices for training healthcare professionals at both managerial and clinical levels to adapt to these changes. By describing methodological tools and intervention plans for students and staff, the chapter aims to ensure the continuity of high-quality care and enhance the efficiency and stability of the healthcare system over the long term.