Introduction to Sustainable Performance Practices

The introductory chapter highlights the growing importance of sustainability in organisational practices, emphasising the integration of environmental, social, and governance (ESG) objectives into core activities to maximise stakeholder value. It explores various challenges associated with transitioning to a sustainable economy, including the implications of major global and regional initiatives like the UN Sustainable Development Goals, the EU Green Deal, and the Paris Agreement. This chapter conceptualises sustainable performance from multiple perspectives, addressing the complexities and varied interpretations that different sectors have regarding sustainability. It aims to provide a holistic understanding of how policies and strategies can support organisations and societies in achieving sustainability. The chapter also introduces topics covered in subsequent chapters, including sustainable human capital management, responsible marketing, and sustainability metrics, and their impact on achieving sustainability goals at both macro and micro levels.