How Interactivity Has Effects on Satisfaction and Vising Intention: Non-immersive Virtual Reality Technology

Virtual reality (VR) technology creates a virtual environment that feels authentic through the use of software and auxiliary technological equipment. Expanding upon this unique feature, we carried out supplementary studies to examine the possible impacts of interactive, non-immersive settings on virtual reality (VR) users. The study examines whether the unique features of VR affect perceived values in non-immersive environments and whether this component promotes satisfaction and actual travel intentions by combining model TAM and model SOR. Following the examination of 316 Gen Z survey respondents. The results noted that the typical interactive features of VR technology affect the perceived values of virtual reality technology (VR) in a non-immersive environment. Simultaneously, the data reveal that satisfaction when experiencing virtual tourism considerably influences reality intention.