AI-Driven Chatbots in Halal Marketing Communication—Challenges and Opportunities

The aim of this research is to explore the integration of AI-driven chatbots in the realm of halal marketing communications. This type of marketing communication is designed to resonate with Muslim consumers by integrating Islamic values, symbols, and messages into branding and promotional efforts. This study analysis encompasses an exploration of the challenges that could arise and capitalize on opportunities to engage and captivate the audience. Similarly, this paper sheds light on the areas of research that require further exploration and outlines the potential for future investigation regarding the utilization of AI-driven chatbots in the context of halal marketing. This study contributes to the expansion of current knowledge and could serve as a cornerstone for shaping future research agendas.