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Implementation of Document Management System Using Cloud with the Schema of Marketing Database

  • Neeraj Varshney,
  • Ashulekha Gupta,
  • Anurag Shrivastava,
  • Arun Pratap Srivastava,
  • S. Lakshmana Chari,
  • Akhil Sankhyan,
  • P. William

摘要

The purpose of this study is to conduct an in-depth examination of the significant contributions that cloud computing and the Internet of Things (IoT) have made to the business domain of marketing management in today’s technologically advanced and corporate settings. Through a comprehensive review of the research that has been done before, we investigate the transformative implications that these technologies have had on marketing management strategy, customer engagement, data analytics, and operational efficiency. This research delves into additional depth on the opportunities and issues generated by the combination of cloud computing and IoT in marketing, offering major insights into new trends and their likely implications on marketing professionals. Specifically, the study focuses on the possibilities and challenges created by the combination of cloud computing and IoT in marketing. Our study, which sheds light on this dynamic convergence of marketing and technology, not only improves knowledge but also gives strategic guidance to businesses that are looking to make advantage of these innovations in order to flourish in a digital world that is always evolving.