Promoting Value Co-Creation in Food Security in Indonesia with the Lens of Service-Dominant Logic: A Social Network Analysis

Food security presents a complex challenge that spans multiple sectors and levels, involving diverse stakeholders. Such a challenge necessitates collaborative efforts and the creation of shared value among participants. Value is a benefit, an increase in the welfare of involved actors. Through service-dominant logic (S-D logic), food security can be redefined to achieve a more comprehensive understanding, uncovering gaps that cannot be explained by traditional engineering approaches. This redefinition also sheds light on the dynamic interplay among stakeholders, enabling the realization of potential value co-creation through the five axioms of S-D logic. As a theoretical contribution, this research addresses the gap in explaining stakeholder interactions. This aspect is crucial for fostering collaboration, and the study accomplishes this by leveraging Social Network Analysis to identify clusters and assign them roles as sub-orchestrators to support the National Food Agency as the main orchestrator who responsible to implement management strategies (involvement, mapping, curation, empowerment). The study also proposes stakeholder roles in the context of food security: regulator, operator, dominator, niche player, and supporter. Moreover, the practical significance of this research is highly relevant to the early stages of the National Food Agency (NFA) since its establishment in 2021. As the NFA seeks optimal structures, networks, and resources to enhance Indonesia's existing food security framework, the study offers valuable insights. This comprehensive examination underscores several pivotal food security issues in Indonesia and offers recommendations to tackle forthcoming challenges