The fashion business is striving to improve product quality and efficiency to stay competitive in the current global market, which is characterised by intense competition and unpredictable demand. Consequently, extensive efforts have been undertaken to examine and enhance the use of artificial intelligence (AI) methods in diverse applications within the fashion sectors. Apparel organisations are swiftly integrating AI-powered tools and solutions to improve all facets of the industry, including design, production, marketing, and consumer experiences. This article presents a comprehensive analysis of the current state of AI in fashion, examines emerging trends and technologies, and provides insights into the potential impact of AI on the industry’s future. Through an examination of existing literature and case studies, this article aims to inform stakeholders about the transformative role of AI in fashion and its implications for businesses, consumers, and the society at large.