Today, Thailand has an economic development policy focusing on a creative economy. The policy aims to revitalize and develop community areas through the creative city concept. One such area is the Srichan Creative District, which is situated on a major road in Khon Kaen City. The Srichan area has been historically significant for the economy of the city, but it has faced stagnation due to socio-economic changes. To address this challenge, the Srichan Creative District Project was started by the Creative Economic Agency (CEA), the government agency responsible for implementing related activities. The project organizes activities in the area through the Isan Creative Festival, an annual event that started in 2021. The festival’s goal is to stimulate and attract creative industries to the Srichan area so that it can regain its economic importance. However, the policy of holding temporary events and exhibitions is insufficient to establish a creative district. The area also needs proper physical components. Based on the concept of urban morphology, this article aims to explore the limitations of the surrounding neighborhood composition of the district by studying the morphological elements of the city from historical data and field surveys along with a review of related literature to study urban morphological elements suitable for being a creative district and suggest ways to improve the physical environment such as walkability, public space, and architecture that represent a unique identity in making the Srichan area a creative district.