The Perceived Value of e-Rupee, A Next-Gen Trading Solution

e-Rupee (e) is the new digital currency proposed by the Indian banking authority in the form of Central Bank Digital Currency (CBDC) for its domestic use. Currently, this is in the trial stage and about to launch across the country specifically for trading purposes. This decade has observed the launch of digital transactions and is enjoying hassle-free transactions both for trading and purchase. Under such circumstances, the entry of the e-rupee for trading will revolutionize the trading process provided the perceived value is imbibed well. The current study is an attempt to test the influence of attitudes regarding the e-Rupee towards the intention of adopting e-Rupee among the traders. 327 traders have expressed their opinions through a structured questionnaire. The result indicates a profound connection between attitude and intention of adopting e-Rupee. Further individual reasons, i.e. technical knowledge and Fear of failure also observed to have a significant impact on the intention of adopting e-rupee.