Adoption of Artificial Intelligence in the Small-Scale Apparel Industry in India for Sustainable Future

This study explores the limited adoption of AI in small and medium-scale apparel businesses despite its potential to boost manufacturing and marketing. While larger companies embrace AI, smaller ones face barriers like limited R&D budgets, lack of awareness, and high implementation costs. Interviews with six apparel industry leaders reveal their perceptions and challenges with AI. The study uncovers crucial insights into why AI remains underutilized and highlights the untapped potential for growth and efficiency in the apparel sector.