Research on Precision Marketing Strategy of Guangdong Characteristic Products Enabled by Big Data in Rural

With the deepening of the rural revitalization strategy, in order to accelerate the implementation of rural revitalization and development, promote the adjustment of industrial structure, and deepen the innovation of management mechanism, it is particularly necessary to accelerate the reform of management mode and promote the implementation of precision marketing strategy under the existing development mode of characteristic product industry. However, due to the restriction of marketing mode and the influence of traditional production mode, the sales channels of Guangdong featured products are limited and the market share is low. In order to promote the development of rural revitalization and enhance the development of rural economy and industry, based on big data technology, this paper makes a detailed exploration of the existing precision marketing methods of Guangdong characteristic products. Both the analysis of marketing methods and the exploration of marketing modes have realized the landing of precision marketing methods. It has not only accelerated rural revitalization and development, but also achieved the goal of industrial empowerment.