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The Role of WhatsApp Bot and Generative AI in the Banking Sector

  • M. Swathi,
  • Pankaj Pathak,
  • Samaya Pillai,
  • Vikash Yadav

摘要

The banking business demand and need for technology evolve and customer demands evolve. Most FINTECH companies are introducing chatbots into customer service operations. It provides a high level of convenience, accuracy, and reliability for customers, making them valuable assets to banks. The digital world in the banking sector is increasingly popular in transforming to high demand with the target of giving the best customer experience. The primary benefit of chatbots for banks is to provide a more efficient and streamlined experience for customers, as well as to make banking easier and faster and efficient customer experience. Using robotic replies, chatbots are able to reply to client questions quickly and accurately. Which rejects the necessity for customers’ gap on the phone or in line for customer service. Instead, customers can get either question answered almost immediately. As digital support can help with faster user growth in the banking sector. It provides customers with personalized services and insights; banks can easily attract new customers and improve customer retention.