Analysis on the Influence of Weibo Marketing of Small and Micro Enterprises

Weibo, as one of the important emerging online media, has attracted many enterprises to use this platform for online marketing. Weibo platform has developed rapidly, users have been accumulating and its influence has been expanding. Starting with quantitative research, this paper establishes an evaluation model and a Weibo information dissemination model, and provides a new measurement scheme to measure the short-term effect for information dissemination in Weibo. Promote the marketing effect of Weibo through Weibo, so that small and micro enterprises can be active for a long time, carry out Weibo marketing activities regularly, and expand the brand influence of small and micro enterprises.