Analysis on the Rural Logistics Development Model and the Design of Evaluation Index System for Rural Logistics Development Level Under the Background of E-commerce in China

In the context of the rapid development of rural e-commerce, the current development model of rural logistics with “resource sharing and common distribution” as the core is analysed, and a set of nationwide evaluation indicators is designed, taking into account infrastructure, technology and equipment, information technology, services, sustainability and institutional mechanisms. This paper aims to evaluate and study the development of rural logistics in China. This paper lays the foundation for evaluating and researching China’s rural e-commerce logistics service activities.