Supply Chains Risk Identification and Control for Fresh Products E-commerce During Emergencies

Fresh food e-commerce has gradually become an indispensable consumption channel in people's daily life, especially in the context of epidemics as well as natural disasters and other emergencies, more and more demand for fresh food consumption has shifted to online. Due to the perishable characteristics of fresh products, the risk management of fresh e-commerce supply chain is particularly important and plays a decisive role in whether fresh e-commerce can develop in the long run. This paper takes the fresh food e-commerce supply chain as the research object, and through simulation, studies the dynamic trend of supply chain operation risk and the effect of risk control measures, and the results show that the supply chain benefits best when the risk control cost accounts for 10% ~ 15% of the total cost of supply chain operation, which provides a reference for the risk management of fresh food e-commerce.