An Analysis of the Increasing Trend of Digital Transformation of Business in India: Case Study Approach

Digital transformation is the new normal in the field of business in the present times. In India, the number of internet users is growing exponentially and with respect to that the number of businesses going digital and online is also increasing. The aim of the research is to identify the increasing trend of digital transformations of businesses in India be it SMEs or big companies. An in-depth literature review was presented and the concept of digitisation, the technologies used in the business, and its advantages have been discussed in detail. The research is based on interpretivism philosophy, inductive approach, and qualitative case study method of analysis. It is observed that many small and big companies are using the mentioned digital technologies in the research and are transforming from the traditional form of business to the new form of digital business. The system is installed either in the procurement of raw materials, production, and service process, or the after-sale service.