Research on the Influence Mechanism of Digital Technology on the Integration of Culture and Tourism—Based on the Perspective of Bootstrap Mediating Effect Test

The level of digital technology development has become one of the important influencing factors of cultural tourism industry integration, and it is important to explore the influence mechanism of digital technology on cultural tourism integration to promote the structural reform and high-quality development of the cultural tourism industry. This paper takes the level of digital technology development and the degree of integration of the cultural tourism industry in each region of China in 2019 as the research object, measures the level of digital technology and the degree of integration of the cultural tourism industry in each region through principal component analysis and coupling function, and constructs a mediating effect model to test the influence mechanism of digital technology on the integration of cultural tourism industry. It is found that digital technology can significantly promote the integration of cultural and tourism industries, while the regional economic development level as a mediating variable can influence the degree of digital technology on the integration of cultural and tourism industries, and the better the economic development level of the region, the greater the role of digital technology in promoting the integration of cultural and tourism industries. The conclusion of this paper puts forward a new direction for the study of the cultural tourism industry integration in China and also provides a theoretical basis for the study of digital technology and cultural tourism integration.