Coupling and Coordination Analysis of Big Data and Financial Data in the E-commerce Industry

Combined with big data era background, selecting representative enterprise data, the electricity industry markets based on the PSR model building electricity industry financial data and big data coordination development evaluation index system, introducing the coupling coordination degree function, from the aspect of qualitative and quantitative evaluation of electricity industry financial data from 2016 to 2020 and the coordinated development of the large data and evolution mechanism, the results were compared and analyzed. The research shows that the e-commerce industry and big data were on the verge of misalignment from 2016 to 2017, but reached the intermediate coordination state in 2018 and then tended to be stable. The e-commerce industry is highly dependent on big data.